Buffo - Rose wine Montepulciano Rosato

🍷 Buffo Cerasuolo d’Abruzzo

What the producer/importer describes:

• 100% Montepulciano
• Cerasuolo d’Abruzzo DOC
• Organic farming
• Spontaneous fermentation with native yeasts
• 13% ABV
• Dry, light-bodied rosé
• Pale cherry-pink/coral color
• Wild strawberry, red currant, pomegranate + white flowers
• Mineral character and vibrant acidity
• Clean, refreshing finish with subtle herbal notes Primal Wine

What that means when you're selling it

This is not a delicate Provence-style rosé. Cerasuolo is the Italian rosé tradition of Abruzzo, and Montepulciano gives it more red-fruit intensity and structure.

Customer pitch:

“It’s a dry Abruzzese rosé made from Montepulciano. Really juicy—wild strawberry, tart cherry, pomegranate—but with bright acidity and a mineral, savory finish. A little more substantial than your typical pale rosé.”

Or, if they're asking “What’s it like?”:

“Think rosé with a little red-wine personality.”

Bartender brain: 🍓 strawberry + pomegranate + acid + mineral + a little grip.